Program Introduction:
Amid the rapid economic and social transformations, the Purple Economy has emerged as a modern concept that plays a pivotal role in achieving sustainable development and promoting cultural and creative innovation. Closely linked to cultural identity, arts, and creative industries, the Purple Economy serves as a key driver for modern economic and social growth.

The training program titled "The Role of the Purple Economy in Advancing the UN 2030 Sustainable Agenda" aims to equip participants with essential knowledge and skills to understand this concept in depth, with a particular focus on how it contributes to the achievement of the 2030 Sustainable Development Goals (SDGs). It also sheds light on the importance of creativity and innovation in driving development and creating new economic opportunities grounded in cultural identity and creative distinction.

This program provides a valuable opportunity for academics, researchers, entrepreneurs, and specialists in economic and cultural development to understand the relationship between the Purple Economy and sustainable development, and to explore ways to harness its potential for promoting social and economic progress locally and globally.

Program Topics:

Day 1: Introduction to the Purple Economy

Definition and origins of the Purple Economy.

The relationship between the Purple Economy and sustainable development.

The role of culture and creativity in stimulating economic growth.

Global examples of Purple Economy applications.
Workshop: Case study analysis of a cultural project contributing to SDGs.

Day 2: SDGs 2030 and the Role of the Purple Economy

Overview of the Sustainable Development Goals (SDGs).

Contribution of cultural and creative sectors to SDGs.

The Purple Economy and social inclusion.

Linking economic sustainability with cultural creativity.
Workshop: Designing a cultural/creative initiative aligned with a specific SDG.

Day 3: Innovation in Cultural and Creative Sectors

The importance of innovation in the Purple Economy.

Modern technologies supporting cultural creativity.

The role of technology in advancing the Purple Economy.

Government policies supporting cultural innovation.
Workshop: Developing a prototype of a creative project using technology.

Day 4: Financing and Sustainability Strategies for Purple Projects

Sources of funding for cultural and creative projects.

Sustainability strategies for Purple Economy initiatives.

Public-private partnerships.

Measuring the economic and social impact of projects.
Workshop: Preparing a financing and sustainability plan for a purple project.

Day 5: Challenges and Opportunities of the Purple Economy in Achieving Sustainable Development

Key challenges in implementing the Purple Economy.

Growth opportunities in the cultural and creative economy.

Review of successful global policies and practices.

Future outlook for the Purple Economy in the Arab region.
Workshop: Developing a roadmap for implementing the Purple Economy in a local work environment.

Expected Outcomes:

Comprehensive understanding of the Purple Economy and its role in achieving the 2030 Agenda.

Ability to design and implement sustainable cultural and creative projects.

Familiarity with funding and sustainability mechanisms for Purple initiatives.

Application of innovation and technology tools to support the Purple Economy.

Development of strategies and policies to support the cultural and creative economy.

Target Audience:

Academics and researchers in economics, culture, sustainable development, and the arts.

Entrepreneurs and creative business owners interested in cultural identity and innovation.

Policymakers and development planners in government and international organizations.

Institutions and professionals in cultural and creative industries (e.g., media, design, handicrafts, digital arts).

University and postgraduate students in economics, development, cultural management, and social sciences.

Civil society and nonprofit organizations working in economic and social development.

Trainer:
Dr. Saeed Al-Zoghbi
Ph.D. in Political Science and a Master’s in Sustainable Development Planning from the National Planning Institute, Egypt.
He is a certified academic trainer for the General Command of Abu Dhabi Police, Rabdan Academy, and the Egyptian National Training Academy (NTA).
With over 25 years of experience in logistics and institutional development across the UAE, Kuwait, and Iraq, he is also a political analyst on international platforms such as Sky News and Al-Hurra.

Important Dates:

Mode: Online via Zoom

Start Date: June 30, 2025

Duration: 4 weeks (2 sessions per week)

Schedule: Mondays and Thursdays, 5:00–7:00 PM (Mecca Time)

Total Hours: 16 training hours

Program Fees and Benefits:

Fee: $50 USD (includes):

Official certificate from the organizing body

Full access to session recordings

Access to all program materials

Ongoing guidance throughout the program via WhatsApp group.